The arctic photo shoot...

I KNOW we will get gorgeous pics from the shooting of the new designs
(soon to appear in the shop).

A very heroic team of photographer Irika, hair- & make-up artist Anne Hanson and superb model Johanna Jarlman was working stoically in -3° C and strong gusts of wind.

An especially warm hug to Johanna who, wasn't wearing arctic survival gear, like the rest of us. The striped blanket is not part of the collection, but I'm pretty sure it was Johannas favourite. ;-)

Fashion shoot, Dj-debut, small talk & boxing

I've been really busy lately...

Yesterday I held a short talk on eco and fair trade as trend factors in current fashion. An alert and inquisitive audience of mostly freelance journalists made it really fun.

Yeah, and then there was the DJ-ing...


More of a scary experience, my recent DJ-debut, at a do for music magazine Gaffa. There I was, surrounded by all this hi-tech shit. Knobs, levers and blinking lights galore! And some strange thing called "pitch". Luckily it turned out to be great fun as well and I will GLADLY do it again, if anyone will have me! I was truly happy and proud when several people asked me afterwards for the names of some of the artists I played. Though next time, I'll make sure to get cooler headphones.

So what's next...?


Well, here's my choice of location for shooting some new Robert&Blad garments. Cross your fingers for no rain next weekend! I'll be working with photographer Irika for the first time. She has a very special style, all her own and I'm really excited to see what she'll make of this!


But before that...
This coming weekend will be spent in white shirt and bowtie, judging the South Swedish Championship in boxing in Ronneby. Looking forward to good boxing and hotel breakfast!


B.t.w. if you are the least interested in either boxing or fantastic photos,
here's a book by James A. Fox that I warmly recommend.

This is Not Fashion Week.

Of course I'm in denial when I tell myself I don't need to visit the Fashion Weeks. Copenhagen Fashion Week starts on thursday and in Stockholm it's on now and next week. I should at least be there networking, being visible. But I still won't do it!

I don't know if I'm different from all the other designers or I'm just one that won't lie about it. The whole trade fair thing really makes me depressed, bored and sick. It's not at all that I'm too good for it or too much "artiste" or anything like that. It just plain gets me down and I'm clearly not made for sales. Please get me right, I have the greatest respect, even envy of people who can sell, do it well and enjoy it.

I've been to the fashion trade fairs in Stockholm, Copenhagen, Berlin, Paris and Tokyo, showing Robert&Blad, so I know what I'm talking about here. I've made some great friends among fellow designers out there, but I'd much rather meet them in another environment.


This is the gum that was stuck to crazy modell Karolina's cardigan the day she came in for the filming with Ulrika Rang. Just thought it could illustrate how fashion fairs make me feel... ;-)


Thankfully I've NEVER needed those affairs for inspiration. Ideas just pour out of my head as soon as I open that particular tap.


So while the rest of the fashion world are enjoying/suffering the Fashion Weeks out there, I'm really busy with a bunch of more interesting stuff. Chaos in above pic, is me preparing for my first-ever-in-life-ooh-soo-scary Dj-set for music magazine Gaffa. I'll probably screw up technically, but the music will be great!
I'm also booking locations to show the re-design and film project "Adios MTHRFCKR". Galleri Rostrum and ATT: in Malmö this spring, so far, dates still not fixed. And of course we'll take it on the road!
Other things keeping me from the Fashion Weeks are writing a column about re-design for the magazine Grön Stad, prepairing a photo shoot of new designs, with Irika.

And of course hunting for an agent to represent Robert&Blad at those dreaded fairs... ;-)